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“Firms such as Capwell Communications are doing work that is good enough
to compete with the giant, multi-national agencies.” - Inside PR

Delighted CLIENTS

  • Abbott Medical Optics
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    Abbott Medical Optics

    Agency of record for the refractive marketing group since 2005.

  • Ask.com
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    Ask.com

    Innovative pitches and out-of-the box approach to PR delivered millions of impressions and helped raise visibility for Ask.com.

  • Baxter
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    Baxter

    Conducted award-winning campaign for the FDA approval of the world’s first “artificial heart.”

  • Blink Tears
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    Blink Tears

    Orchestrated Hollywood Awards Show presence for Blink Tears, positioning the product and the #1 choice for preservative-free lubricating eye drops.

  • BNY Mellon Wealth Management
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    BNY Mellon Wealth Management

    Managed presence marketing for BNY Mellon Wealth Management’s West Region.

  • bodycology
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    bodycology

    Directed national consumer publicity effort for one of the fastest-growing health and beauty companies in the country. Secured feature placements in People, Shape, OK!, Glamour, Fitness, Family and Circle.

  • Coca-Cola
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    Coca-Cola

    The keeper of the world’s biggest brand was first in line to sign onto Capwell’s client roster when the firm was founded.

  • Concerto Health
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    Concerto Health

    Agency of record for this health provider in the dual-eligible Medicare-Medicaid market. Manage national and local-market PR presence.

  • CrystaLens
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    CrystaLens

    Effectively used PR as a lobbying effort to help secure support for Medicare reimbursement for the world’s first premium intraocular lens (IOL).

  • Dexcom
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    Dexcom

    Product and corporate PR for the world’s first continuous glucose monitor.

  • Dr. Teal’s
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    Dr. Teal’s

    National consumer publicity campaign for this mass consumer packaged goods company positioned Dr. Teal’s Epsom salts, body lotions and creams as the go-to choice for value-conscious consumers.

  • Edwards Lifesciences
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    Edwards Lifesciences

    Provided ongoing PR and media relations support for this worldwide leader in tissue replacement heart valves and heart valve repair products.

  • Five Pawns
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    Five Pawns

    Product PR for the world’s leading maker of premium vapor liquid.

  • Get Real Girl
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    Get Real Girl

    Helped this start-up doll company give Barbie a run for her money with a PR campaign achieving 100+ million impressions and an ad equivalency of $750k.

  • Guinness
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    Guinness

    Gained international PR visibility for Guinness’ Win Your Own Pub in Ireland contest.

  • Icelandic Glacial Spring Water
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    Icelandic Glacial Spring Water

    Icelandic Glacial lets consumers drink responsibly, knowing they leave a “net zero” carbon footprint. The supporting PR campaign helped change the bottled water environmental paradigm.

  • iLASIK
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    iLASIK

    National consumer PR agency for the world’s most-advanced and innovative vision procedure available today.

  • Indy Racing League
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    Indy Racing League

    The Green Flag Tour traveled across the country, spanning more than 7,800 miles to bring the excitement of IndyCar® Series racing to fans nationwide.

  • IntraLase
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    IntraLase

    Agency of record from start-up phase to IPO and ultimately acquisition by Abbott Medical Optics.

  • KIA
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    KIA

    Secured countless news features and daily-newspaper articles to support Kia Motors’ consumer and PR outreach efforts; provided extensive newsletter copy writing for Kia’s consumer marketing materials.

  • LENSAR Laser Systems
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    LENSAR Laser Systems

    Directed strategic viability campaign following competitors’ acquisitions which left LENSAR the sole independent laser manufacturer in its space.

  • Lilly
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    Lilly

    Repositioned balloon angioplasty from a “promising therapy” to a “viable alternative” and finally, to “potentially superior” in treating heart attack victims as compared to drug therapy.

  • Lynx Professional Grills
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    Lynx Professional Grills

    Put Lynx on the pages of some of the nation’s top magazines and helped raise brand awareness among consumers and industry influencers alike.

  • Merck / Merial
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    Merck / Merial

    Launched the Merck/Merial Manual for Pet Health Home Edition with spokeswoman Joan Embry on a nationwide publicity tour.

  • National Stroke Association
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    National Stroke Association

    Agency of record. Developed first national movement to rally for stroke recovery. Secured Today Show appearances that sparked a nationwide conversation during National Stroke Awareness Month.

  • Nature Made Vitamins
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    Nature Made Vitamins

    Managed national consumer media relations campaign for Pharmavite’s entry into the herbal supplement market.

  • ORA System
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    ORA System

    As agency of record for four years, orchestrated strategic PR for this VC-funded start-up through to acquisition by industry leader Alcon.

  • Oral-B
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    Oral-B

    Using her national consumer press experience and contacts at daily newspapers and magazines across the country, Capwell secured long- and short-lead holiday gift guide coverage for Oral-B’s children’s line of dental products.

  • Parcel Pending
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    Parcel Pending

    National marketing and industry PR for the nation’s leading parcel management company.

  • PROLACTA BIOSCIENCE
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    PROLACTA BIOSCIENCE

    Agency of record. Secured front-page New York Times feature story and established Prolacta as the world leader in the human milk industry. Story proliferated to become the most-published health news topic in 2015, beat only by Ebola.

  • Refractec
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    Refractec

    Strategic PR positioning turned this medical start-up into a Top Medical Breakthrough. Honored by PR Week for “Consumer Campaign of the Year” & “Healthcare Campaign of the Year.”

  • Reshape Medical
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    Reshape Medical

    Provided clinical trial PR support for this start-up medical device company. Secured front-page feature stories on the technology in leading newspapers nationwide.

  • Sir Speedy Printing
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    Sir Speedy Printing

    Managed national franchisee relations and proactive PR programs for the world's largest franchise printing company. Sir Speedy has led all competitors in sales for the last 10 consecutive years.

  • Staar Surgical
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    Staar Surgical

    From FDA approval of the world’s first TORIC Intraocular lens (IOL), to promotion for the Implantable Contact Lens, employed award-winning strategies for national consumer awareness.

  • United Airlines
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    United Airlines

    Directed the multi-million dollar PR account for the world’s largest airline for nearly a decade. Launched Shuttle by United, introduced 'ticketless travel' & the 777 jetliner.

  • Wavetect Vision
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    Wavetect Vision

    As agency of record for four years, orchestrated strategic PR for this VC-funded start-up through to acquisition by industry leader Alcon.

  • Wham-O (Hula-Hoop & Frisbee)
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    Wham-O (Hula-Hoop & Frisbee)

    To celebrate the 40th Anniversary of the iconic Hula Hoop and Frisbee, the Wham-O Invasion reached 900 million consumer impressions solely through PR.

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info@capwellcomm.com

949.999.3303

 

"Kimberly Capwell has an uncanny ability to develop extraordinary, award-winning creative PR while working with relatively small budgets."

— The Holmes Report