When Kimberly Capwell hung her first shingle in 2006, two of the world’s biggest brands — The Coca-Cola Company and Baxter Healthcare — signed on as inaugural clients.  In the two decades since, the results speak for themselves: 100% of our new business comes from client referrals and repeat customers

DELIGHTED CLIENTS

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iLASIK

National consumer PR agency for the world’s most-advanced and innovative vision procedure available today.

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Lynx Professional Grills

Put Lynx on the pages of some of the nation’s top magazines and helped raise brand awareness among consumers and industry influencers alike.

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Wavetect Vision

As agency of record for four years, orchestrated strategic PR for this VC-funded start-up through to acquisition by industry leader Alcon.

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BNY Mellon Wealth Management

Managed presence marketing for BNY Mellon Wealth Management’s West Region.

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LENSAR Laser Systems

Directed strategic viability campaign following competitors’ acquisitions which left LENSAR the sole independent laser manufacturer in its space.

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PROLACTA BIOSCIENCE

Agency of record. Secured front-page New York Times feature story and established Prolacta as the world leader in the human milk industry. Story proliferated to become the most-published health news topic in 2015, beat only by Ebola.

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National Stroke Association

Agency of record. Developed first national movement to rally for stroke recovery. Secured Today Show appearances that sparked a nationwide conversation during National Stroke Awareness Month.

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ConcertoHealth

Agency of record for this health provider in the dual-eligible Medicare-Medicaid market. Manage national and local-market PR presence.

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Five Pawns

Product PR for the world’s leading maker of premium vapor liquid.

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Parcel Pending

National marketing and industry PR for the nation’s leading parcel management company.

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Dexcom

Product and corporate PR for the world’s first continuous glucose monitor.

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Blink Tears

Orchestrated Hollywood Awards Show presence for Blink Tears, positioning the product and the #1 choice for preservative-free lubricating eye drops.

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Reshape Medical

Provided clinical trial PR support for this start-up medical device company. Secured front-page feature stories on the technology in leading newspapers nationwide.

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ORA System

As agency of record for four years, orchestrated strategic PR for this VC-funded start-up through to acquisition by industry leader Alcon.

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Abbott Medical Optics

Agency of record for the refractive marketing group since 2005.

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United Airlines

Directed the multi-million dollar PR account for the world’s largest airline for nearly a decade. Launched Shuttle by United, introduced 'ticketless travel' & the 777 jetliner.

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Coca-Cola

The keeper of the world’s biggest brand was first in line to sign onto Capwell’s client roster when the firm was founded.

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Guinness

Gained international PR visibility for Guinness’ Win Your Own Pub in Ireland contest.

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Indy Racing League

The Green Flag Tour traveled across the country, spanning more than 7,800 miles to bring the excitement of IndyCar® Series racing to fans nationwide.

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Wham-O (Hula-Hoop & Frisbee)

To celebrate the 40th Anniversary of the iconic Hula Hoop and Frisbee, the Wham-O Invasion reached 900 million consumer impressions solely through PR.

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Edwards Lifesciences

Provided ongoing PR and media relations support for this worldwide leader in tissue replacement heart valves and heart valve repair products.

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Lilly

Repositioned balloon angioplasty from a “promising therapy” to a “viable alternative” and finally, to “potentially superior” in treating heart attack victims as compared to drug therapy.

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Baxter

Conducted award-winning campaign for the FDA approval of the world’s first “artificial heart.”

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Staar Surgical

From FDA approval of the world’s first TORIC Intraocular lens (IOL), to promotion for the Implantable Contact Lens, employed award-winning strategies for national consumer awareness.

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Merck / Merial

Launched the Merck/Merial Manual for Pet Health Home Edition with spokeswoman Joan Embry on a nationwide publicity tour.

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IntraLase

Agency of record from start-up phase to IPO and ultimately acquisition by Abbott Medical Optics.

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Oral-B

Using her national consumer press experience and contacts at daily newspapers and magazines across the country, Capwell secured long- and short-lead holiday gift guide coverage for Oral-B’s children’s line of dental products.

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KIA

Secured countless news features and daily-newspaper articles to support Kia Motors’ consumer and PR outreach efforts; provided extensive newsletter copy writing for Kia’s consumer marketing materials.

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Get Real Girl

Helped this start-up doll company give Barbie a run for her money with a PR campaign achieving 100+ million impressions and an ad equivalency of $750k.

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Sir Speedy Printing

Managed national franchisee relations and proactive PR programs for the world's largest franchise printing company. Sir Speedy has led all competitors in sales for the last 10 consecutive years.

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Refractec

Strategic PR positioning turned this medical start-up into a Top Medical Breakthrough. Honored by PR Week for “Consumer Campaign of the Year” & “Healthcare Campaign of the Year.”

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bodycology

Directed national consumer publicity effort for one of the fastest-growing health and beauty companies in the country. Secured feature placements in People, Shape, OK!, Glamour, Fitness, Family and Circle.

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Nature Made Vitamins

Managed national consumer media relations campaign for Pharmavite’s entry into the herbal supplement market.

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CrystaLens

Effectively used PR as a lobbying effort to help secure support for Medicare reimbursement for the world’s first premium intraocular lens (IOL).

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Dr. Teal’s

National consumer publicity campaign for this mass consumer packaged goods company positioned Dr. Teal’s Epsom salts, body lotions and creams as the go-to choice for value-conscious consumers.

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Icelandic Glacial Spring Water

Icelandic Glacial lets consumers drink responsibly, knowing they leave a “net zero” carbon footprint. The supporting PR campaign helped change the bottled water environmental paradigm.

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Ask.com

Innovative pitches and out-of-the box approach to PR delivered millions of impressions and helped raise visibility for Ask.com.

Founder

Kimberly Capwell is ranked among the nation’s top PR executives.  Recognized as a PR change agent, she is the multiple recipient of the industry’s highest awards for Consumer Product Marketing, Healthcare PR, and Media Relations.

During her career, she has founded two successful PR firms – Capwell Communications and The Goolsby Group – and earned a nationwide reputation for turning little-known brands into big business, and big brands into enduring legacies.

Meet the Team

Our A-list roster boasts the nation’s leading PR specialists, blending the best of traditional PR agency stability with the agility of a national virtual network. From media relations and brand positioning to social media and crisis communications, the Capwell team comprises experts in every communications discipline.

leslie

Kimberly

britt

Britt

Ellen

Ellen

Ellen

Felicia

heather

Heather

ingrid

Ingrid

karsha

Karsha

kristie

Kristie

leslie

Leslie

lynne

Lynne

melissa

Melissa

nerissa

Nerissa

sheri

Sheri

shiera

Shiera

tiffany

Tiffany

tory

Tory

info@capwellcomm.com

(949) 999-3303

 

A WORD FROM OUR CLIENTS

"In a word: Unparalleled. We turned to Capwell Communications for strategic positioning and key messaging for our early-stage medical device company. They delivered beyond expectation, with strategic insight and decisive direction, and helped carve a new category for us in an overly crowded marketplace. Kimberly made the entire process enjoyable and she is a pleasure to work with."

— Sue Petrella, ReShape Medical

"When it comes to media relations, Kimberly’s impressive personal connections reflect a who’s who among the media elite. Her firm put Lynx Grills on the pages of some the nation’s top magazines and helped us raise brand awareness and interest among consumers and industry influencers alike."

— Brian Eskew, Lynx Grills

"Kimberly is the consummate PR professional. She always brings fresh ideas to the table and has significant depth of experience in the healthcare space that is invaluable. On top of that, she is a pleasure to work with."

— Amanda Fowler, Edwards Lifesciences

"Kimberly is one of the most talented PR individuals I've ever met. She is a joy to work with, very creative and extremely strategic. The value she provides is simply put, invaluable."

— Gala Struthers, QooQoo

"I have known Kimberly for more than a decade and her expertise in PR is unmatched. She is a wonderful person and great business partner who can fully leverage the ever changing media landscape in unique and creative ways. She secured numerous online, TV, and print placements for us and consistently brought us out of the box ideas."

— Matt Smith, NCH Corporation

"Kimberly is one of the best communicators I have worked with in my professional career. Her ability to gather the support from upper management is equally as valuable as her ability to deliver a crisp message to the outside world. Kimberly helped launch trueAnthem and position us against the many start-up music companies. In a very crowded market, tA was launched with significant interest. Kimberly's services were used for several campaigns as we expanded into new market opportunities."

— Brad Barnes, trueAnthem / Socially Engaged

"Kimberly offers the complete package of creativity, experience, expert knowledge and energy. Add in her undeniable passion for the craft, and Kimberly is the model for communications excellence. From concept to final output, she consistently delivers a winning product."

— Steve Chesterman, Abbott Medical Optics

"From the front page of the Wall Street Journal to the New York Times and back, Capwell Communications comes up with PR strategies that make headlines every time. After working with Kimberly for nearly a decade at several companies I’ve run, I can attest to the kind of award-winning, national PR results that her firm faithfully delivers – time and time again. You cannot hire a bigger firm and get better results."

— Mitchell Campbell, Refractec

"I have worked with Kimberly for over 10 years across multiple companies. I have tapped into her expertise for many different types of assignments including: product branding, procedure naming, professional and patient messaging and consumer PR. Kimberly brings energy, expertise, and ingenuity to each and every project. She is one who can not only think strategically but also can execute flawlessly, garnering placements big and small that are always on strategy. I highly recommend Kimberly!"

— Lauren Kanner, Square1 Partners