“Firms such as Capwell Communications are doing work that is good enough
to compete with the giant, multi-national agencies.” - Inside PR

"Kimberly Capwell has an uncanny ability to develop extraordinary, award-winning
creative PR while working with relatively small budgets." - The Holmes Report

Delighted CLIENTS

  • Ask.com


    Innovative pitches and out-of-the box approach to PR delivered millions of impressions and helped raise visibility for Ask.com.

  • Icelandic Glacial Spring Water

    Icelandic Glacial Spring Water

    Icelandic Glacial lets consumers drink responsibly, knowing they leave a “net zero” carbon footprint. The supporting PR campaign helped change the bottled water environmental paradigm.

  • Dr. Teal’s

    Dr. Teal’s

    National consumer publicity campaign for this mass consumer packaged goods company positioned Dr. Teal’s Epsom salts, body lotions and creams as the go-to choice for value-conscious consumers.

  • CrystaLens


    Effectively used PR as a lobbying effort to help secure support for Medicare reimbursement for the world’s first premium intraocular lens (IOL).

  • Nature Made Vitamins

    Nature Made Vitamins

    Managed national consumer media relations campaign for Pharmavite’s entry into the herbal supplement market.

  • bodycology


    Directed national consumer publicity effort for one of the fastest-growing health and beauty companies in the country. Secured feature placements in People, Shape, OK!, Glamour, Fitness, Family and Circle.

  • Refractec


    Strategic PR positioning turned this medical start-up into a Top Medical Breakthrough. Honored by PR Week for “Consumer Campaign of the Year” & “Healthcare Campaign of the Year.”

  • Sir Speedy Printing

    Sir Speedy Printing

    Managed national franchisee relations and proactive PR programs for the world's largest franchise printing company. Sir Speedy has led all competitors in sales for the last 10 consecutive years.

  • Get Real Girl

    Get Real Girl

    Helped this start-up doll company give Barbie a run for her money with a PR campaign achieving 100+ million impressions and an ad equivalency of $750k.

  • KIA


    Secured countless news features and daily-newspaper articles to support Kia Motors’ consumer and PR outreach efforts; provided extensive newsletter copy writing for Kia’s consumer marketing materials.

  • Oral-B


    Using her national consumer press experience and contacts at daily newspapers and magazines across the country, Capwell secured long- and short-lead holiday gift guide coverage for Oral-B’s children’s line of dental products.

  • IntraLase


    Agency of record from start-up phase to IPO and ultimately acquisition by Abbott Medical Optics.

  • Merck / Merial

    Merck / Merial

    Launched the Merck/Merial Manual for Pet Health Home Edition with spokeswoman Joan Embry on a nationwide publicity tour.

  • Staar Surgical

    Staar Surgical

    From FDA approval of the world’s first TORIC Intraocular lens (IOL), to promotion for the Implantable Contact Lens, employed award-winning strategies for national consumer awareness.

  • Baxter


    Conducted award-winning campaign for the FDA approval of the world’s first “artificial heart.”

  • Lilly


    Repositioned balloon angioplasty from a “promising therapy” to a “viable alternative” and finally, to “potentially superior” in treating heart attack victims as compared to drug therapy.

  • Edwards Lifesciences

    Edwards Lifesciences

    Provided ongoing PR and media relations support for this worldwide leader in tissue replacement heart valves and heart valve repair products.

  • Wham-O (Hula-Hoop & Frisbee)

    Wham-O (Hula-Hoop & Frisbee)

    To celebrate the 40th Anniversary of the iconic Hula Hoop and Frisbee, the Wham-O Invasion reached 900 million consumer impressions solely through PR.

  • Indy Racing League

    Indy Racing League

    The Green Flag Tour traveled across the country, spanning more than 7,800 miles to bring the excitement of IndyCar® Series racing to fans nationwide.

  • Guinness


    Gained international PR visibility for Guinness’ Win Your Own Pub in Ireland contest.

  • Coca-Cola


    The keeper of the world’s biggest brand was first in line to sign onto Capwell’s client roster when the firm was founded.

  • United Airlines

    United Airlines

    Directed the multi-million dollar PR account for the world’s largest airline for nearly a decade. Launched Shuttle by United, introduced 'ticketless travel' & the 777 jetliner.

  • Abbott Medical Optics

    Abbott Medical Optics

    Agency of record for the refractive marketing group since 2005.

  • Lynx Professional Grills

    Lynx Professional Grills

    Put Lynx on the pages of some of the nation’s top magazines and helped raise brand awareness among consumers and industry influencers alike.

  • Wavetect Vision

    Wavetect Vision

    As agency of record for four years, orchestrated strategic PR for this VC-funded start-up through to acquisition by industry leader Alcon.

  • BNY Mellon Wealth Management

    BNY Mellon Wealth Management

    Managed presence marketing for BNY Mellon Wealth Management’s West Region.

  • LENSAR Laser Systems

    LENSAR Laser Systems

    Directed strategic viability campaign following competitors’ acquisitions which left LENSAR the sole independent laser manufacturer in its space.



    Agency of record. Secured front-page New York Times feature story and established Prolacta as the world leader in the human milk industry. Story proliferated to become the most-published health news topic in 2015, beat only by Ebola.

  • National Stroke Association

    National Stroke Association

    Agency of record. Developed first national movement to rally for stroke recovery. Secured Today Show appearances that sparked a nationwide conversation during National Stroke Awareness Month.

  • ConcertoHealth


    Agency of record for this health provider in the dual-eligible Medicare-Medicaid market. Manage national and local-market PR presence.

  • Parcel Pending

    Parcel Pending

    National marketing and industry PR for the nation’s leading parcel management company.

  • Dexcom


    Product and corporate PR for the world’s first continuous glucose monitor.

  • Blink Tears

    Blink Tears

    Orchestrated Hollywood Awards Show presence for Blink Tears, positioning the product and the #1 choice for preservative-free lubricating eye drops.

  • Reshape Medical

    Reshape Medical

    Provided clinical trial PR support for this start-up medical device company. Secured front-page feature stories on the technology in leading newspapers nationwide.

  • ORA System

    ORA System

    As agency of record for four years, orchestrated strategic PR for this VC-funded start-up through to acquisition by industry leader Alcon.

  • iLASIK


    National consumer PR agency for the world’s most-advanced and innovative vision procedure available today.

  • Ivantis


    Agency of Record. Market Positioning, Corporate and Product PR for the Hydrus Microstent, a device designed to lower eye pressure for open-angle glaucoma patients.

  • Refocus Group

    Refocus Group

    Agency of Record. Strategic Positioning, Corporate and Product PR for the VisAbility Micro Insert for the treatment of presbyopia.

  • eyeBrain Medical / neurolens

    eyeBrain Medical / neurolens

    Agency of Record. Strategic Positioning, Corporate and Product PR for the world’s first and only prescription lenses that add a contoured prism to bring the eyes into alignment, relieving the symptoms many people experience when using digital devices, reading or doing detail work.


“Life is frittered away by detail…simplify, simplify.”

When Henry David Thoreau wrote those words, the art of public relations hadn’t been curated and the Internet didn’t yet exist as a channel for information overload. What would Thoreau think of today’s incessant chatter, of the countless chorus competing to out-shout each other? We think he would recommend a simpler approach: Saying more while shouting less. So that the right message can ring clear. Simplify, simplify… That’s the motto Capwell Communications was founded upon and the philosophy by which we approach all of the work that we do.

PR in the Age of Social Media

We believe the power of PR has never been greater than it is today, thanks to social media and online news. At its core, PR is about public relationships and in this capacity the practice has reached its ultimate purpose. No longer are the press corps our sole gatekeeper. Today, we can deliver your brand message directly to your target audience, efficiently and effectively.


National Publicity Tours, Trade Media Relations,
Buzz-Building Strategies

Brand Positioning

Strategic Message Development, Reputation Management

Media Relations

Consumer Product Launches,
FDA Approval Campaigns,
Media Training,
Crisis Communications


When it comes to PR, nationally acclaimed work is our standard. If there’s an award to win, we’ve won it!

Marketing Services

Email Marketing,
Web Design,
Motion Graphics,
Video Production

Social Media

Social Media, Influencer Campaigns, Brand Management


(949) 999-3303



"In a word: Unparalleled. We turned to Capwell Communications for strategic positioning and key messaging for our early-stage medical device company. They delivered beyond expectation, with strategic insight and decisive direction, and helped carve a new category for us in an overly crowded marketplace. Kimberly made the entire process enjoyable and she is a pleasure to work with."

— Sue Petrella, ReShape Medical

"When it comes to media relations, Kimberly’s impressive personal connections reflect a who’s who among the media elite. Her firm put Lynx Grills on the pages of some the nation’s top magazines and helped us raise brand awareness and interest among consumers and industry influencers alike."

— Brian Eskew, Lynx Grills

"Kimberly is the consummate PR professional. She always brings fresh ideas to the table and has significant depth of experience in the healthcare space that is invaluable. On top of that, she is a pleasure to work with."

— Amanda Fowler, Edwards Lifesciences

"Kimberly is one of the most talented PR individuals I've ever met. She is a joy to work with, very creative and extremely strategic. The value she provides is simply put, invaluable."

— Gala Struthers, QooQoo

"I have known Kimberly for more than a decade and her expertise in PR is unmatched. She is a wonderful person and great business partner who can fully leverage the ever changing media landscape in unique and creative ways. She secured numerous online, TV, and print placements for us and consistently brought us out of the box ideas."

— Matt Smith, NCH Corporation

"Kimberly is one of the best communicators I have worked with in my professional career. Her ability to gather the support from upper management is equally as valuable as her ability to deliver a crisp message to the outside world. Kimberly helped launch trueAnthem and position us against the many start-up music companies. In a very crowded market, tA was launched with significant interest. Kimberly's services were used for several campaigns as we expanded into new market opportunities."

— Brad Barnes, trueAnthem / Socially Engaged

"Kimberly offers the complete package of creativity, experience, expert knowledge and energy. Add in her undeniable passion for the craft, and Kimberly is the model for communications excellence. From concept to final output, she consistently delivers a winning product."

— Steve Chesterman, Abbott Medical Optics

"From the front page of the Wall Street Journal to the New York Times and back, Capwell Communications comes up with PR strategies that make headlines every time. After working with Kimberly for nearly a decade at several companies I’ve run, I can attest to the kind of award-winning, national PR results that her firm faithfully delivers – time and time again. You cannot hire a bigger firm and get better results."

— Mitchell Campbell, Refractec

"I have worked with Kimberly for over 10 years across multiple companies. I have tapped into her expertise for many different types of assignments including: product branding, procedure naming, professional and patient messaging and consumer PR. Kimberly brings energy, expertise, and ingenuity to each and every project. She is one who can not only think strategically but also can execute flawlessly, garnering placements big and small that are always on strategy. I highly recommend Kimberly!"

— Lauren Kanner, Square1 Partners