Kimberly Capwell is ranked among the nation’s top PR executives. Recognized as a PR change agent, she is the multiple recipient of the industry’s highest awards for Consumer Product Marketing, Healthcare PR, and Media Relations.
During her career, she has founded two successful PR firms – Capwell Communications and The Goolsby Group – and earned a nationwide reputation for turning little-known brands into big business, and big brands into enduring legacies.
Meet the Team
Our A-list roster boasts the nation’s leading PR specialists, blending the best of traditional PR agency stability with the agility of a national virtual network. From media relations and brand positioning to social media and crisis communications, the Capwell team comprises experts in every communications discipline.
A WORD FROM OUR CLIENTS
"In a word: Unparalleled. We turned to Capwell Communications for strategic positioning and key messaging for our early-stage medical device company. They delivered beyond expectation, with strategic insight and decisive direction, and helped carve a new category for us in an overly crowded marketplace. Kimberly made the entire process enjoyable and she is a pleasure to work with."
— Sue Petrella, ReShape Medical
"When it comes to media relations, Kimberly’s impressive personal connections reflect a who’s who among the media elite. Her firm put Lynx Grills on the pages of some the nation’s top magazines and helped us raise brand awareness and interest among consumers and industry influencers alike."
— Brian Eskew, Lynx Grills
"Kimberly is the consummate PR professional. She always brings fresh ideas to the table and has significant depth of experience in the healthcare space that is invaluable. On top of that, she is a pleasure to work with."
— Amanda Fowler, Edwards Lifesciences
"Kimberly is one of the most talented PR individuals I've ever met. She is a joy to work with, very creative and extremely strategic. The value she provides is simply put, invaluable."
— Gala Struthers, QooQoo
"I have known Kimberly for more than a decade and her expertise in PR is unmatched. She is a wonderful person and great business partner who can fully leverage the ever changing media landscape in unique and creative ways. She secured numerous online, TV, and print placements for us and consistently brought us out of the box ideas."
— Matt Smith, NCH Corporation
"Kimberly is one of the best communicators I have worked with in my professional career. Her ability to gather the support from upper management is equally as valuable as her ability to deliver a crisp message to the outside world. Kimberly helped launch trueAnthem and position us against the many start-up music companies. In a very crowded market, tA was launched with significant interest. Kimberly's services were used for several campaigns as we expanded into new market opportunities."
— Brad Barnes, trueAnthem / Socially Engaged
"Kimberly offers the complete package of creativity, experience, expert knowledge and energy. Add in her undeniable passion for the craft, and Kimberly is the model for communications excellence. From concept to final output, she consistently delivers a winning product."
— Steve Chesterman, Abbott Medical Optics
"From the front page of the Wall Street Journal to the New York Times and back, Capwell Communications comes up with PR strategies that make headlines every time. After working with Kimberly for nearly a decade at several companies I’ve run, I can attest to the kind of award-winning, national PR results that her firm faithfully delivers – time and time again. You cannot hire a bigger firm and get better results."
— Mitchell Campbell, Refractec
"I have worked with Kimberly for over 10 years across multiple companies. I have tapped into her expertise for many different types of assignments including: product branding, procedure naming, professional and patient messaging and consumer PR. Kimberly brings energy, expertise, and ingenuity to each and every project. She is one who can not only think strategically but also can execute flawlessly, garnering placements big and small that are always on strategy. I highly recommend Kimberly!"